罗瑞麟　Erik Roth

罗瑞麟 Erik Roth 麦肯锡公司　合伙人 Partner, McKinsey & Company

罗瑞麟先生是麦肯锡公司在亚洲战略实践的一位领导者，并在全球范围内指导麦肯锡在创新领域的工作。 在包括创新战略、新产品开发、商业模式创新、开放创新、文化变革以及研发管理在内有关创新及其关键组成的诸多事项上，他都是该公司的一流专家。他在市场营销方面还拥有丰富的专业知识，已成功领导世界各地许多相关项目，主要集中在营销战略、品牌建设、营销组织设计和能力建设。

罗瑞麟先生常驻上海，同时与亚洲公司和领先的跨国公司保持良好合作。他为亚洲和北美各行各业的客户提供服务，其中包括高科技，电信，消费品和零售业。

2004年，罗瑞麟先生参与编著了《看见趋势：用创新理论预测产业变迁》（Seeing What's Next: Using the Theories of Innovation to Predict Industry Change）一书，书中向企业推荐了一套工具，用于制定创新战略、追求颠覆性创新和管理复杂创新系统。他还著有多篇文章，探讨研发和创新，以及中国所面临的独特挑战。

在2000年加入麦肯锡之前，罗瑞麟曾是车载安全和通讯系统“安吉星”（OnStar）的创始团队成员。

Erik is a leader in our Strategy practice in Asia and directs our work in innovation globally. He is one of the firm’s foremost experts on matters related to innovation and its critical components, including innovation strategy, new-product development, business-model creation, open innovation, culture change, and R&D management. He also has extensive expertise in marketing, having led many projects around the world focused on marketing strategy, brand building, marketing organization design, and capability building.

Based in Shanghai, Erik works with Asia-based companies as well as leading multinational corporations. He serves clients in range of industries across both Asia and North America-- including high tech, telecom, consumer goods and retail.

In 2004, Erik co-authored the book Seeing What's Next: Using the Theories of Innovation to Predict Industry Change, which introduced a set of tools for companies to use in setting innovation strategy, pursuing disruptive innovation, and managing complex innovation systems.

Prior to joining McKinsey in 2000, Erik was part of the team that created OnStar, the in-vehicle security and communication system.