2004年，罗瑞麟先生参与编著了《看见趋势：用创新理论预测产业变迁》（Seeing What's Next: Using the Theories of Innovation to Predict Industry Change）一书，书中向企业推荐了一套工具，用于制定创新战略、追求颠覆性创新和管理复杂创新系统。他还著有多篇文章，探讨研发和创新，以及中国所面临的独特挑战。
Erik is a leader in our Strategy practice in Asia and directs our work in innovation globally. He is one of the firm’s foremost experts on matters related to innovation and its critical components, including innovation strategy, new-product development, business-model creation, open innovation, culture change, and R&D management. He also has extensive expertise in marketing, having led many projects around the world focused on marketing strategy, brand building, marketing organization design, and capability building.
Based in Shanghai, Erik works with Asia-based companies as well as leading multinational corporations. He serves clients in range of industries across both Asia and North America-- including high tech, telecom, consumer goods and retail.
In 2004, Erik co-authored the book Seeing What's Next: Using the Theories of Innovation to Predict Industry Change, which introduced a set of tools for companies to use in setting innovation strategy, pursuing disruptive innovation, and managing complex innovation systems.He is the author of several articles on R&D and innovation as well as the unique challenges facing China.
Prior to joining McKinsey in 2000, Erik was part of the team that created OnStar, the in-vehicle security and communication system.